It can help retailers improve their operational efficiency, customer satisfaction, and competitive advantage. As Jeff Bezos said, “What’s dangerous is not to evolve.” But what are these trends in global retail marketing? And how can US retailers use them to get ahead of their competitors? Digital Transformation in Retail Marketingĭigital transformation creates new or modifies existing business processes, products, and customer experiences. Those who can, will stand out from the crowd, win and keep customers, boost sales, and grow their businesses. Retailers have to keep up with the latest trends and innovations. There is a need for US retailers to embrace innovation and adapt to the changing needs and expectations of their customers to survive and thrive in this dynamic market. However, the US retail market has its own set of challenges, including, changing consumer behavior, technological advancements, and social and environmental issues. The US retail market is the largest and most influential market, accounting for about 20% of a global retail market forecasted to reach over US $30 trillion.
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